Ready to grow your creative business?

Imagine a world where you are in high regard in the art community. You are professional, have a fabulous reputation, and your peers and decision-makers are lined up to want to work and collaborate with you.

  • You are organized and have everything lined up for success.
  • You know the value of your art, your customer, and how to speak and engage with your audience.
  • You continually set new goals and consistently move forward with your art career.
  • You have the confidence to know that not only your artwork stands out but so does your reputation.

PRIMED is the blueprint to help you plan, organize and maintain a complete package of professionalism that will allow you to elevate your creative business, attract your dream customers, and give you confidence in sharing your art with the world.

PRIMED guidebook

In this 60-page guidebook, you will go from feeling stagnant with your creative business to knowing you have everything you need to confidently move forward with growing your career further and reaching new goals.


  • Having your essentials organized and on deck so you won't miss another deadline by scrambling to get your act together.
  • A solid digital footprint consisting of a clean, easy-to-navigate website.
  • A strong sense of how to communicate your art and do so with confidence.
  • Knowing exactly who your customers are and how to speak to them with ease.
  • A professional social media presence sharing content that will engage your audience.
  • Having a smart strategy in place for communicating with your audience regularly and how to build it over time.



In Old School Review, we'll get the basics out of the way by setting up a solid ground for your CV, artist bio, and artist statement. It's important to find the right words that connect people to your art. Having each of these on deck and ready to go is foundational and essential to move forward.

PRIMED Old School Review
PRIMED Your Digital Footprint


We'll cover what should go into Your Digital Footprint and one big action that EVERY artist's website should have. We'll go over a few major details that should not be overlooked, like what specifics should be on your site, your images, and the importance of editing and sequencing your work.


In the Artist Brand Strategy we'll dive into branding and the importance of getting to know your customer persona. This chapter is all about the importance of knowing not only your own artist identity but also who your customer is. We'll discuss your artist brand statement and approaches we can take to discover our ideal customer so that you can speak directly to them in your content.

PRIMED Artist Brand Strategy
PRIMED Email Marketing


Did you know that email marketing is the number one way to communicate with your audience? In Communication Breakdown Part 1-Email Marketing we'll talk about the importance of creating lead magnets, growing your email list, and speaking directly to your customer with tangible content on a consistent schedule.


In Communication Breakdown Part 2-Social Media Marketing you'll walk away with a clear understanding of what each of the two main social media contenders, Facebook and Instagram will do for you. We’ll talk about setting up your social media accounts as a professional business and the pluses of what each platform can do for us.

PRIMED Social Media Marketing
PRIMED Strategy and Etiquette


We'll talk about Strategy & Etiquette that EVERY artist should have on their radar. Here we will discuss what your social media presence should look like, what to share, as well as hashtags, analytics, and the importance of engagement.


And finally, we will wrap it up with Your Creative Enterprise. We'll share what we hope will be your biggest takeaway from this program and the importance of tracking and monitoring your unique journey.

PRIMED Your Creative Enterprise

Each lesson includes worksheets to support you on your journey, plus a Digital Footprint Audit so you will know your website and social media…all things digital are working optimally for you.

PRIMED guidebook

This 60-page PDF digital document is designed to guide you through your artistic journey. Whether on your screen or in hard copy- read it, print it out, bind it, laminate it, and keep it on your desk for easy access at all times.

Please note that due to the digital nature of this PDF/printable guide we cannot process returns or refunds. If you have any questions prior to ordering, feel free to send us an email.

Hi, I'm Amy!

Amy Matteson Neill

When I started my career in the arts industry in 2010, I noticed two types of artists. The artist who sees their practice as a business, and the artist who doesn't understand that there are basic foundations to have in place that they should be bringing to the table. And the difference in working with these two types was significant. 

Throughout those years, I began to sit and work one-on-one with artists from all kinds of backgrounds. Advising, coaching, and mentoring in how to build awareness and run their practice as a business. Each artist came to me with a different set of goals, but overall, there was always the common thread of what needed to be lined up for them foundationally.

Art Fluent has allowed me to connect with artists worldwide, we have reached over 180 countries and territories (and counting). I have used these steps on hundreds of artists to help guide them in their careers, and now I am sharing this process with you!

Especially now, where we find ourselves in a whole new era online. Artists have more control now than ever where they can personally connect with buyers and collectors like never before.

It's time to step up your communication and voice as an artist. It's time to be intentional and invest in your business. This is an investment of time and energy, but it is well worth it and necessary for you to continue to move forward in your practice.

I'm honored you are here, and I can't wait to watch you succeed! We are in such an exciting time, and you can do this! Your art is meant to be shared with the world!